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With the increasing use of the Internet as a way for people to communicate, online dating sites have become a highly popular way for single people to meet and find romantic partners.

Starting your own Internet dating site takes time, hard work, and creativity, but these sites have real potential as moneymaking businesses and as a way to help single people find true love.

First, copywriters concocted a slew of canned opening lines to test out what works and what doesn’t work when it comes to established contact with a match; then, they used 22 percent of Hinge’s users as love guinea pigs.

A study conducted by popular dating app Hinge, which connects people who have mutual Facebook friends, examined what makes a good opening message.

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Breakfast preference: pancakes, waffles, or sleeping til lunch? On Bumble, I have always found that the more insane your first message is, the better the conversation flows. Do you have any pick-up lines that work great for you? A normal “hi” leads to a boring, dry convo with a guy whose personality you never really get a true sense of. I fully believe there is something wrong with people who back into parking spaces instead of just pulling straight into them. Normally, on Hinge you're free to use whatever opening line you want — it shows you mutual friends and interests then gives you a blank canvas to write whatever you want. But for one month, Hinge gave a random 22% of users the option to use a clever prewritten opening line in addition to writing their own messages. They then tracked which of those prewritten lines were most likely to get a reply, using the data to determine which lines worked best based on gender, location, and how fast you sent a message after getting a match.

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