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Pipe an inch’s worth of rows then return the mixture to the bowl and add a little more food dye.

Divide the paste into as many portions as you have colors, tinting each batch with the color of your choice. After the time has elapsed, use a bench scraper or knife to scrape off the dried sprinkle lines and then to break/chop the lines into fairly long pieces for "jimmies" or quite short for "hundreds and thousands". These make the perfect finishing touch for a 100% homemade Pop Tart.

The top five best converting industry types for Display are: Understanding these averages is critical, because how you fare against others in your area can seriously impact your costs and ROI.

For example, you could be converting at 3.5% and think that’s pretty decent, yet find it hard to justify what you end up with as your cost per acquisition.

So what numbers should you be looking to beat in your industry? Check out the Google Ad Words industry benchmarks our clients are seeing, including: You’ll find averages across these Ad Words metrics for twenty industries: Advocacy, Auto, B2B, Consumer Services, Dating & Personals, E-Commerce, Education, Employment Services, Finance & Insurance, Health & Medical, Home Goods, Industrial Services, Legal, Real Estate, Technology, and Travel & Hospitality.

Dating and personal services really with PPC – boasting an average search CTR of 3.40%!

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